RFM Analysis

RFM tracker is a tool that helps you to understand your customers’ buying behaviour. It helps you to understand the recency, frequency and monetary value of each of your clients so that you can segment your customers and market to them accordingly. 

It allows you to target specific clusters of customers with communications that are much more relevant for their particular behaviour – and thus generate much higher rates of response, plus increased loyalty and customer lifetime value. You can also treat your best customers with discounts or vouchers occasionally and invite others with offers to be your best customers.

RFQ trakker

Note 1: It includes customers with at least 1 order only. For users without any order, you can create a separate segment under the segments screen.
Note 2: It gets updated with every completed order. Refresh to view real-time matrix.

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