Setting up SEO

Search engines (such as Google) are a natural way for users to find your marketplace. In order to be able to be listed in the search results, your marketplace is indexed by the search engines. To improve your listing position, there are a few things you can do to help. These actions are called Search Engine Optimization (or SEO).


SEO In Your Marketplace
Your marketplace is developed using SEO best practices. Common tags (such as description or title) are automatically added to each page and you can customize them according to your strategy. The default values are relevant for most websites so you can focus on improving your social presence and getting more inbound links, for example. However, it’s always a good idea to customize them to make your tags unique.

It is also possible to add more meta tags by using our custom script functionality.

Resources To Improve Your Search Engine Ranking
SEO isn’t only about code-related changes. It is also heavily dependent on link building and social media activity. Moz (among others) provides lots of great resources to learn more about SEO to help your with your SEO strategy.

Another good tool to use is Google Search Console (Webmaster Tools). It will tell you how Google sees your website. Read the how to add the GSC verification tag knowledge base article for setup instructions.

How About The Robots.Txt And Sitemap.Xml Files?
Robots.txt and sitemap.xml help search engines index your websites. Learn more about them from these knowledge base articles:

  1. robots.txt
  2. sitemap.xml

You can find direct links to them in the SEO section of your admin panel.

How To Make Sure Your Marketplace Is Not Indexed
If you prefer to keep your content not visible in search engines, you have two options:

  1. set your marketplace as private
  2. add a meta tag to advise search engines not to index

To achieve the second option, you should:

  1. go to the Design section of your admin panel
  2. in the Custom Script field, add

**It will then be applied to all pages.**

How to customize meta tags for SEO purposes
To rank high in Search Engine Result Pages, it’s a good idea to optimize your meta tags. Optimizing meta tags of your marketplace pages is important to for usability and SEO (Search Engine Optimization).

How To Edit Meta Tags
You can edit them from your admin panel:

  • Go to your admin panel
  • Go the the “SEO” tab
  • For each section, you can edit the default tags
  • Save

Right now, you can edit the meta tags for the home page, search results page, listings page, category pages and profile pages

 You can also use variables when writing your own tags: they will be replaced with the actual value, on each page:

  • {{marketplace_name}}: the marketplace name
  • {{marketplace_slogan}}: the marketplace slogan
  • {{marketplace_description}}: the marketplace description
  • {{keywords_searched}}: the keywords that were typed in the search field (if enabled/available)
  • {{location_searched}}: the location that was typed/selected in the location search field (if enabled/available)
  • {{listing_title}}: the listing title
  • {{listing_author}}: the listing title, according to the Display name preferences
  • {{listing_price}}: the listing price + pricing unit (for example “20€ per person”)
  • {{category_name}}: the category name
  • {{user_display_name}}: the user display name

**Not all variables are available for all pages, you can refer to the info text in the SEO section in your admin panel to learn more.**


What Are Best Practices For Meta Tags?
The default tags are relevant for most websites, but it’s always important to customize them based on your SEO strategy.
It’s a good idea to write concise, relevant and short content in these tags. Moz has great content and recommendations about this at

Note that you can’t add HTML content into your tags content.

How To See How It Will Look Like In Google? to see how it will look like.

What About Tags For Social Media?
You can also customise your social media sharing details if you want to. Have a look!


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