SMS or Short Message Service is one of the most prevalent channels used to communicate using mobile devices. It allows brands to send text messages to users. More the number of mobile devices and telecommunication providers, the more the number of global users using SMS to communicate with organizations.
SMS is a unique channel that allows marketers to reach customers on their personal phone numbers without data consumption. SMS can be used for sending both transactional and promotional messages. Authentication messages, order confirmations, messages that provide shipping-related information, and so on are transactional and messages that convey information about offers, new product launches, and flash sales are promotional messages.
Millions of text messages are sent through HIPPO every day. Refer to the sections below for information about all the entities involved in sending/receiving an SMS, guidelines for brands to choose a phone number, the regulations and best practices in SMS marketing, and other compliance-related details.
Before using this feature first you need to set up the SMS services. Once enabled, you can check the read and clicked stats as well.
Create an SMS Campaign
Follow the steps to create an SMS campaign:
- Navigate to HIPPO Engagement Automation Dashboard> Instant Campaigns using the left navigation bar.
- Click New Campaign on the top right-hand side corner of the menu screen.
- Enter the campaign name and select the campaign type as “SMS” to create an SMS campaign.
- You can also create a “Live campaign” as an SMS campaign by selecting the channel as “SMS“.