Campaigns

Campaigns help you to connect and engage with users as well as retain them. Through engagement automation you can create:

1. Instant Campaigns
2. Scheduled Campaigns
3. Recurring Campaigns

Let’s understand each of them!

>Instant Campaigns

An instant campaign is an ad hoc campaign through which you can broadcast a message to your audience instantly. Here’s how you can set up and send an instant campaign:

• Go to the “Engagement Automation” menu on the HIPPO dashboard and click on the “Instant Campaign” option in the menu list.
• On the top right corner of this screen, click on the “New Campaign” icon.
• Enter the campaign name, select a suitable channel type, and choose your segment or upload segment data via CSV.
• Fill in the appropriate content.
• Select the campaign type: Now for the instant campaign.
• Verify details and Broadcast your campaign.

All users in the chosen segment will be notified immediately. Watch this video to learn more:

 

The created instant campaign can be viewed in the campaign history list on the “Instant campaign” menu screen. Upon selecting the campaign you can view campaign reach and success statistics as per the channel and detailed user statistics. You can retarget this campaign by creating a segment of users from any of the statistics. You can also export the campaign data via email.

 

>Scheduled Campaigns

A campaign set for a later date and time is called a scheduled campaign. Scheduled campaigns let you broadcast a message to your audience at a specific date and time in the future. Here’s how you can set up and send a scheduled campaign:

• Go to the “Engagement Automation” menu on the HIPPO dashboard and click on the “Instant Campaign” option in the menu list.
• On the top right corner of this screen, click on the “New Campaign” icon.
• Enter the campaign name, select a suitable channel type, and choose your segment or upload segment data via CSV.
• Fill in the appropriate content.
• Select the campaign type: Later for the scheduled campaign.
• Set the Scheduled Date and Time
• Verify details and Broadcast your campaign.

All users in the chosen segment will be notified on the set date and time. The created scheduled campaign can be viewed in the Scheduled Campaigns list on the “Instant campaign” menu screen. Upon selecting the campaign you can view campaign details. You can preview the campaign, edit content and delete content from this section.

Watch this video to learn more:

 

>Recurring Campaigns

Unlike a scheduled campaign, which only sends once at a predetermined time in the future, recurring campaigns will continue to send until you stop them. Recurring campaigns are messages sent on an ongoing basis. A message can recur daily or weekly depending on your needs.  Here’s how you can set up a recurring campaign:

• Go to the “Engagement Automation” menu on the HIPPO dashboard and click on the “Instant Campaign” option in the menu list.
• On the top right corner of this screen, click on the “New Campaign” icon.
• Enter the campaign name, select a suitable channel type, and choose your segment or upload segment data via CSV.
• Fill in the appropriate content.
• Select the campaign type: Recurring for the recurring campaign.
• Set the Start Date and End Date, Trigger Time, and select the Recurring type as Daily or Weekly. In the case of weekly select the weekdays for which the campaign will recur.
• Verify details and Broadcast your campaign.

The created recurring campaign can be viewed in the Recurring Campaigns list on the “Instant campaign” menu screen. Upon selecting the campaign you can view campaign details. You can preview the campaign, edit content and delete content from this section.