What is Analytics?
No business is complete without knowing the insights like daily/monthly/yearly earnings, daily user engagement etc. This is where our analytics section comes in. The marketplace owner and their respective stores get an analytics section in their panels where they can get to know all these insights.

What are the various features in the analytics section?
The analytics section of yelo is powered by Kato which is a business intelligence and analytics engine. Following are some highlights of this section:

• Data on orders, revenue, customers and merchants
• Real-time, trends, and tables
• Ability to extract reports
• Filter based on merchants, payment methods and date range
• Use functions like Moving average, compared with the same day of multiple weeks

Can you have your own custom report in the analytics section?

• Yes, you can have a custom report suited for your marketplace.

You will have to get in touch – with the yelo team and they will get this done and share that particular report with you in your analytics section.

Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.

Platform Analytics
To access the analytics section in your dashboard, go to the Analytics page under the General subhead. Following are some highlights of the analytics page:

• Data on orders, revenue, customers, and merchants
• Real-time, trends, and tables
• Ability to extract reports
• Filter based on merchants, payment methods, and date range
• Use functions like Moving average, compared with the same day of multiple weeks

The Analytics page classifies data in the following four sections:

• Real Time: In this tab, you can view live data pertaining to revenue, customers, and orders. The Orders & Revenue section has a bar graph with date-wise orders and revenue data. To download real-time analytics data, click on the blue buttons and select download. Choose a format according to your preference and the data will be downloaded on your device.
• Orders And Revenue: This tab features sections including Order Status, Monthly Revenue and Orders, Product Sales, and Promo Code Used. To download any of this data, click on the blue buttons in this section and select the download option.
• Engagement: Here, you can view data for User Onboarding Funnel, Registered V/s Transacting Users, Orders per Users, and Daily Active Users.
• Users: In this tab, you can view data for all Customer Registrations, Merchant Registrations, Referred Customers, and Referred Customer Details.