What are Segments?
A segment is a group of users defined by specific properties or values. For example, you can segment your users on the basis of demography, geography, and buying behaviors. Segments are used to send campaigns or to analyze specific information or behavioral traits of users.
HIPPO’s engagement automation dashboard enables growth teams to create multiple kinds of segments. HIPPO has the following types of segments:
- Dynamic Segments
- Static Segments
Dynamic segments are groups of users created using rules and criteria based on user attributes, events or event properties, or a combination of attributes and events. The rules or criteria are executed on the existing data to provide a group of users.
Static segments are fixed groups of users and are used as a list of users.