A segment is a group of users defined by specific properties or values. For example, you can segment your users on the basis of demography, geography, and buying behaviors. Segments are used to send campaigns or to analyze specific information or behavioral traits of users.

HIPPO’s engagement automation dashboard enables growth teams to create multiple kinds of segments. HIPPO has the following types of segments:

  • Dynamic Segments
  • Static Segments

Dynamic Segment

Dynamic segments are groups of users created using rules and criteria based on user attributes, events or event properties, or a combination of attributes and events. The rules or criteria are executed on the existing data to provide a group of users.

Static Segment

Static segments are fixed groups of users and are used as a list of users.


Segments Menu Screen

The “Segments” menu screen lists all the segments, showing the Segment name, Segment created date and time, Segment created by, and the number of contacts that fall in that segment. The system creates a default segment of all the contacts which is visible at the top of this list. You can search for a segment by entering the desired segment name in the search box. Clicking on “Create New Segment” redirects to “New Segment” page. Kindly refer to the screenshots below:

Segments Menu Screen
New Segment Screen

Clicking on a segment row will lead to that segment’s detail page.

Segment Details Screen

Segment Details

Clicking on a segment row on the “Segments” menu screen will lead you to the Segment Details page of that particular segment. You can navigate to this page from Engagement Automation>Segments > Select a segment from the list.

The Segment Details page lists the Segment name, type, description, filters, contacts count, reachable users across all channels individually, and timeline.

You can also view details of contacts in this segment.

All actions on a segment like- Edit, Delete, Save and View Contacts are available on this page.

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