Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars. Platform Analytics To access the analytics section in your dashboard, […]

Email Campaigns

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. Email campaigns are an important part of inbound marketing.

Push Campaigns -Yelo Helpdesk

Like the name suggests, push campaigns are designed to push customers to buy your products/services by minimizing the time between a customer discovering a product and buying that product. A push campaign is an effective marketing tool and can potentially drive up your sales if you do it right. Our […]

Reward Points

Rewards is an extension available in your dashboard that allows you to define reward plans for the customers to enjoy cashback rewards on the order they place. Enable a Reward Plan by going to Marketing > Promotions > Rewards In the >Rewards page, you can add a new rewards plan […]

Gift Cards

A gift card is a special product you offer to your customers whose value can be used as payment toward future orders from your online store. You can offer gift cards as a loyalty bonus or as an attachment to a marketing campaign. To enable the Gift Cards extension for […]

SEO Setup

To enable SEO, go to the SEO page in the Marketing subhead in the left sidebar and toggle the SEO button. In the SEO page, you can define the following settings: Social Media Tags: Social media tags allow customers and merchants to post about your business on social media platforms. […]


Search Engine Optimisation is a crucial step when setting up your online marketplace. Potential customers should be able to find your business online and that’s only possible when the website has been optimised for the correct search keyword. With a well planned SEO campaign, you can improve the search engine […]

Loyalty Points

Loyalty points are a bonus incentive scheme used to keep customers dedicated to your platform. In our platform, you can define a variety of things like the earning criteria, the redemption criteria, the expiry time of points, maximum earning points, the minimum order amount above which loyalty points can be […]


Discount on merchants: a reduction off of the normal price for goods or services. An example of a discount is 10 percent off. … An example of something described as a discount is a purse sold for 50 percent off its normal price or a store that focuses on selling designer […]

Marketing Tools

Marketing has a crucial role to play in helping on-demand businesses create a presence in the market and bring in new customers. Our platform is equipped with a wide range of marketing tools to help you promote your marketplace better. From push campaigns and banners to excellent rewards and loyalty […]